Finacial Times
CRM Magazine
Chief Executive
Sage Software
Swiftpage E
Deloitte
InsideCRM

2009 Sales & Marketing Symposium:

Winning Customers in the Era of Social Media

Date:   Wednesday, March 25, 2009
Time:   8:00am - 12:00pm EST
Location:   Asia Society
725 Park Avenue
New York, NY 10021
Penelope Trunk

Penelope TrunkPenelope Trunk, writes career advice for a new generation of workers. She explains why old advice - like pay your dues, climb the ladder, and don't have gaps in your resume - is outdated and irrelevant in today's workplace. She has a reputation for giving advice that is counterintuitive but effective, like take long lunches, ignore people who steal your ideas, and stop vying for a promotion.

Trunk is known for test-driving her advice before spewing it. Her own career choices have been featured by TIME magazine and the London Guardian as examples of the new issues people face at work today. Both the New York Times and Business Week cited Trunk's writing as especially in tune with this new workplace. In her personal life, Trunk routinely (often awkwardly) demonstrates buzzwords before they buzz, like the quarterlife crisis, portfolio career, and shared-care parenting.

Trunk is the author of the book Brazen Careerist: The New Rules for Success (Warner Books, 2007). Trunk spent ten years as a marketing executive in the software industry and then she founded three companies of her own. She has endured an IPO, a merger and a bankruptcy. Prior to that she was a professional beach volleyball player.

Trunk started writing business advice when Fortune magazine published an open call for a woman to write about her own life as an executive. Trunk auditioned with a piece about her brother's stupid Internet ideas, and a piece about her boss's sex appeal, and she won the job. Today, she is a columnist at Yahoo Finance and the Boston Globe, and her syndicated column runs in more than 200 publications worldwide.

Trunk has spent roughly ten years each in Chicago, Boston, Los Angeles and New York City. Recently, taking her own advice about how to leverage scientific data to choose a job and a place to live, she landed in Madison, Wisconsin. The first word her baby learned in Wisconsin was cow.

Paul Greenberg

Paul GreenbergIn addition to being the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry.

His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its third edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003).

Currently, he is working on the 4th Edition of CRM at the Speed of Light which is due for publication by McGraw-Hill in March 2009.

Paul is also the co-chairman of Rutgers University's CRM Research Center and the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the dean of CRM" and "the godfather of CRM" and even the "Walt Whitman of CRM" by analysts and organizations throughout the industry. In fact, at the end of 2007, he was the #1 non-vendor influencer, by InsideCRM in their annual "25 Most Influential CRM People" announcement. He was also named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog was named the winner of the first annual CRM "Blog of the Year" in 2005 by SearchCRM and the 2007 "Whatis" Award for CRM Blogs, by their parent company, TechTarget. He also received the #1 CRM Blog Award from InsideCRM at the end of 2007. The blog is also the central focus of KnowledgeStorm's CRM Blog community. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos.

Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008.

He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.

Currently, Paul lives in Manassas, Virginia with his wife and two cats. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

David van Toor

David van ToorDave has earned the trust of his customers by his head-on problem solving style and keen attention to their “Customer Experience.” His response to unsubstantiated negative comments on his company's products on the web, he posted his phone number and email address on Amazon's discussion board and turned many of the most vociferous critics into loyal customers. This gave birth to the ACT Customer community website complete with his personal blog, which in the last 6 months has received over 5 million unique page views. In his role as General Manager for Sage's CRM group, Dave brings new thinking on solving for customer's problems, and will leave you with the knowledge of distinct actions you can take to improve customer acquisition rates, and revenue per customer.

Finacial Times
CRM Magazine
Chief Executive
Sage Software
Swiftpage E
Deloitte
InsideCRM