with Paul Greenberg
The 21st century customer is not what you knew. These customers are empowered. They trust their peers – not your company – and they know how to communicate 24/7, in real-time with those peers. They know that they can bring your company crashing down if they get upset. They also know that they can find your products and services elsewhere if they choose to. They control the conversation, which may be about you, outside your walls. They expect you to engage them, not to manage them and you’d better comply because your competitors are. Today’s successful businesses are embracing communications strategies that engage with customers on their terms, not the company’s. Ask Karmaloop, who has 1% of their customers driving 15% of their revenue.
Key Learning:
- Strategies that you can use to engage your customers – and help them have the kind of experience that they are looking for.
- How to handle the good and the bad when it comes to those customer conversations in the community.
- Find out what tools are there for you to use to accomplish this.
with Penelope Trunk
When Penelope blogs, companies listen. As the CEO of the recently ranked #1 Business Social Network for young people, and the best-selling author of Brazen Careerist: The New Rules for Success, companies around the world are turning to her for advice on communicating with GenYers, GenXers, and bridging the gap to workforce Baby Boomers. Penelope will leave you wondering if you know the younger members of your sales and marketing teams at all and will show you how to ignite efficiency in your cross-generational teams.
Key Learning:
- 5 Strategies that you can use to engage your customers
- 3 ways to leverage Social Media to achieve your corporate objectives
- 4 techniques for maximizing your customer relationship management
