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2009 Sales & Marketing Web Event:Winning Customers in the Era of Social Media
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The world of traditional sales and marketing has changed forever. Not because business has changed, but because your customer has.
Today’s customers no longer trust you. They trust their peers and they are ready to attack if they get angry. If you don’t believe, ask Wal-Mart, Washington Mutual and any number of companies that have been momentarily crippled by a chorus of angry critics in the new world of Social Media.
Today’s customers are at the center of the business ecosystem and they are empowered with digital tools. They control the conversation. Your success in today’s economy depends on how effectively your sales and marketing aligns with the expectations of this wary customer.
The good news is that the sales and marketing tools you need are right at your fingertips and the people you need to implement them are sitting by you, right now, all around your office. All you need to do is register for a three hour crash course in new sales and marketing strategies powered by Social Media that will win you more business and retain your current customers without increasing costs.
The Financial Times, Liminal Group, Chief Executive Magazine and our team of experts invite you to a revolutionary event that will teach you to master the new rules and play the new game to win.
It may be the most important business decision you will ever make, and could make a significant difference in the success of your company’s sales and marketing.
| Registration Fee: | $79 |
| Date: | Thursday, April 16, 2009 or Thursday, April 23, 2009 |
| Time: | 12pm - 2pm ET 11am - 1pm CT 10am - 12pm MT 9am - 11am PT |
| Phone Number: | (212) 546-4625 |
“The rules have changed. ‘Brazen,’ ‘counter-intuitive,’ and ‘radical’ are the best three descriptions of Penelope Trunk’s work. Life is too short to be stuck in a rat hole…"
Guy Kawasaki
Author
The Art of the Start
"You talk about social transformation? This event transformed my way of thinking about my customers."
Katharine White
President
Lighthouse Performance Strategies, Inc.
"Paul Greenberg's breadth and depth of knowledge here are second to none, and, more important, his ability to impart that accumulated knowledge to others makes him an exceptional resource to anyone, at any level."
Josh Weinberger
Managing Editor
CRM Magazine
Key Event Takeaways:
- 5 Strategies that you can use to engage your customers
- 3 ways to leverage Social Media to achieve your corporate objectives
- 4 techniques for maximizing your customer relationship management
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