Penelope Trunk on how to:Ignite Cross-Generational Sales & Marketing Workforce Efficiency
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Penelope
Trunk, writes career advice for a new generation of workers.
She explains why old advice - like pay your dues, climb the ladder,
and don't have gaps in your resume - is outdated and irrelevant
in today's workplace. She has a reputation for giving advice that
is counterintuitive but effective, like take long lunches, ignore
people who steal your ideas, and stop vying for a promotion.
Trunk is known for test-driving her advice before spewing it. Her own career choices have been featured by TIME magazine and the London Guardian as examples of the new issues people face at work today. Both the New York Times and Business Week cited Trunk's writing as especially in tune with this new workplace. In her personal life, Trunk routinely (often awkwardly) demonstrates buzzwords before they buzz, like the quarterlife crisis, portfolio career, and shared-care parenting.
Trunk is the author of the book Brazen Careerist: The New Rules for Success (Warner Books, 2007). Trunk spent ten years as a marketing executive in the software industry and then she founded three companies of her own. She has endured an IPO, a merger and a bankruptcy. Prior to that she was a professional beach volleyball player.
Trunk started writing business advice when Fortune magazine published an open call for a woman to write about her own life as an executive. Trunk auditioned with a piece about her brother's stupid Internet ideas, and a piece about her boss's sex appeal, and she won the job. Today, she is a columnist at Yahoo Finance and the Boston Globe, and her syndicated column runs in more than 200 publications worldwide.
Trunk has spent roughly ten years each in Chicago, Boston, Los Angeles and New York City. Recently, taking her own advice about how to leverage scientific data to choose a job and a place to live, she landed in Madison, Wisconsin. The first word her baby learned in Wisconsin was cow.